Creating snap store brand accounts

For larger projects and ISVs it is often a requirement to publish snaps using a brand account. Here is an overview of how to create a brand account and define collaborators.

Registering accounts

Accounts are registered here:

What we recommend is this:

  • Create an umbrella/brand account using the project name or name of the legal entity publishing the software.
  • Let each team member who releases and manages snaps register a personal account
  • Grant each team member access to the snaps by adding their personal accounts as collaborators.

Registering Snaps

Snaps can be registered using the snapcraft tool or via the web. Snaps should be registered using the brand/umbrella account.

Registering snaps with Snapcraft

  • Install snapcraft using snap install snapcraft --classic on Linux or brew install snapcraft on macOS.
  • Execute snapcraft login and authenticate using the brand/umbrella account.
  • Once authenticated register the snap name(s) with snapcraft register yoursnapname.

Registering snaps via the web


When you’ve registered snap(s) using a brand/umbrella account, you should add team members’ personal accounts to the umbrella/brand account via the Dashboard for your snap. For example

Collaborators can then push and release snaps using their personal accounts.

Last updated 3 years ago.